Page Content:
Your page content does the talking to your online business
prospects. Designing the structure and ensuring the quality of this content
benefits you in all parts of website optimization; from usability and
conversions to on-page SEO. In terms of SEO:
HTML to TEXT ratio:
It is an SEO best practice to have more text compared to HTML on
your website. The formula used to calculate it is as follows:
HTML to Text Ratio = Text Size / Web Page Size x 100
- A value between
zero to 25 percent is considered a page with code bloat. The page needs
more text.
- A value between
25 to 70 percent is considered ideal.
- A value of more
than 70 percent means there is a lot of content and search engines may
consider it to be spam.
Here is
a list of some free HTML to text calculator providers:
Keyword Density:
Once you have your target keywords researched and ready to be
inserted in the site content you need to know how many times a particular
keyword must be used in order to rank highly. It used to be that the so-called
SEO gurus would advise anywhere from two to 15 percent keyword density or even
more. Those days are over.
The reality in today’s world of modern search engine algorithms
is that the number of keyword recurrences does not matter. What really matters
is how relevant it is to the context of the content where it is used. Watch this video on keyword density from webspam head
of Google, Matt Cutts.
If you
are confused follow this advice:
- Write your
content allowing the keywords to flow naturally into it.
- Make sense grammatically when using keywords in
your web page content. For instance, if your keyword is how do I improve my search rankings and you cannot place the
first person reference in your content you might have to usehow to improve your search
rankings within
your page content. Better still you could say something like ‘if you are wondering “how do I
improve my search rankings” here is….’
- Content should
be readable and must provide value.
- You could check the keyword density of competitor sites that rank high in searches for
some useful hints.
The
following are some of the free keyword density checker tools:
Uniqueness:
The text in your page content must not be present elsewhere on
the web i.e. it must be original and unique. Use one of the following tools to
double check if your content is indeed unique:
If certain pages contain duplicate content that you cannot
change, such as product pages on an e-commerce website, you must ensure that
you indicate the preferred page as the original content. This must be done so
that you do not end up with a duplicate content warning message in your Google
Webmaster Tools.
You can indicate certain content as duplicate by adding an HTML
tag calledrel=”canonical” on the duplicate pages (with the href containing the URL destination of the
preferred original content).
This rule for duplicate content is true for Title tag and
Description tag content as well, so ensure that the text in these tags are
unique to each web page.
Hidden Text
Stay away from hidden text in your site content. Some of the
hidden text tactics include matching the text with the background color, having
a font size zero, including text behind images or including hidden text in CSS.
Sometimes hidden text may be placed on your website without you
being aware of it. Learn how to detect hidden text on a website using the Web Developer Toolbar.
Anchor Text:
Anchor text are the words that are hyperlinked to a destination
URL (a link either to an internal or external web page). It used to be general
practice to link pages or sites with exact anchor text match i.e. the same
keyword would appear on both the linked pages. This was a strong signal to
search engines to rank the website highly for that keyword. Since this practice
has been abused a lot lately, a variety in anchor text that is not only bound
to your target keywords is preferred. It gives the impression of natural
internal and external linking to the search engines.
NOTE: Make
sure anchor text linking with exact-match keywords within web pages is limited
to 50% of your total links on the web page.
For example, if your anchor text is “designer watches,” here are
some anchor text variations you can use when you link:
- Keyword (<50%) (Designer watches).
- Brand Name (Watchshop).
- Page URL (Watchshop.com,
www.watchshop.com).
- Long-tail
keywords/partial
anchor text match (best
designer watches, designer watches discounts).
- Generic words (click
here, read more).
- Generic words +
Keywords (read more about Armani Designer
Watches).
- Info Source (article,
source, video, website, report).
- H1 of the
linking page (ladies designer label watches).
It is tough to keep up with the ever-growing competition in
organic searches if other websites often feature above you in search results.
You need to keep abreast of the changing SEO trends and start planning for a
wholesome SEO strategy. Building SEO Friendly website content is a
quintessential part of this strategy.
No comments:
Post a Comment