Monday, 2 March 2015

Start Remarketing with Google Analytics Instant Activation|SEO Interview Questions

For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup.


To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with remarketing in four easy steps.


Identifying quality visitors and maximizing conversions


GlobalTechLED.com is a producer of LED lighting. Thanks to Instant Activation, John Burns, Director of Marketing, was able to start remarketing quickly. Without waiting for IT to re-tag his site, John successfully launched Global Tech LED’s first remarketing campaign and saw fast results by reaching their highest potential customers.


After enabling remarketing, Global Tech LED leveraged Google’s powerful machine-learning technology in two ways for their online campaigns: Smart Lists for remarketing automatically created lists of visitors who were most likely to engage in a subsequent session on GlobalTechLED.com. Then, Conversion Optimizer instantly adjusted the campaigns’ bids get more conversions at a lower cost, eventually freeing up more time and resources for the company.


As a result, GlobalTechLED.com is currently reaching their performance and outreach goals. To date they’ve doubled their display campaigns’ CTRs and have almost five times more clicks on their remarketing campaign compared to their other campaigns. Website traffic increased by over 100% in the first 30 days of the campaign, and international traffic skyrocketed. They’ve also seen a 75% decrease in CPA for their campaigns.


These kind of results were exactly what the company was looking for. According to John, "We’ve been trying to hit these specific numbers in the account for a couple of months, and Google Analytics Remarketing helped us achieve these in only a couple of days." Read the full case study


Google Tag manager

Google Tag Manager Interview Questions and Answers



Hi

Today i have started to share the GTM questions with you, which allows you to quickly and easily update.

1.What is GTM (Google Tag Manager)?
2.How we will use GTM for a website?
3.What is rule in GTM?
4.What is micro in GTM?
5.What is Container in GTM?
6.How Google Tag Manager works?
7.How many tags/container can i use in a single account?
8.How can i prioritize tags are fired?
9.Difference between floodlight and Google tag manager?
10.What is "matches regex" for?

Hope these will help you to know in detail about GTM. Waiting for your valuable response.

SEO Interview Questions

Search Engine Optimization and Google Analytic Interview Questions



Hi All,
I have visited so may online website which mention SEO and Google analytics related Interview Questions. All have given good information but did not get the information regarding deep knowledge about SEO and GA. So I have decided to share the deep analysis with you guys for SEO as well as GA. Hope this will help you out to increase your knowledge for SEO and GA.
  1. How will we set a Goal for Pageviews?
  2. How will you do SEO for one product?
  3. How you will rank your keywords without On-Page Optimization?
  4. What is User ID in Google Analytics?
  5. How you will track a Visitor for different Devices?
  6. How you will add View in a profile?
  7. What is sampling data?
  8. How you will set a roll up property for your different profiles?
  9. Is it possible to use USER ID without changing GA Code?

How you will track clicks for search box of your website which is not relate to your site search?
Go through for all and let me know your valuable feedback for all. Looking forward for your early response. Have a great day.

Advanced Senior SEO Interview Questions And Answers 2015

Junior Seo Interview Questions And Answers 2015

Q.1. What tools do you use for doing seo?
Ans. Generally I use free tools like Small Seo Tools, Backlink Checker, Google Webmaster tools, Keyword Planner, Google analytics, Alexa, Website grade etc. Many paid SEO tools are also available like Moz etc.

Q.2. What is Google Sandbox?
Ans. Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specific time period until they establish themselves of being displayed on the Google engine search results. It’s generally happen due to building high volume of links in short time.

Q.3. What is PR or Page Rank?
Ans. PR or Page Rank is provided by Google and its help to understand the value of a website or ervery webpage. The Page Rank is calculated by Google algorithm which is based on  number of quality backlinks received for particular page, Unique visitor’s reaction, bounce rate etc.

Q.4. What do you mean by backlinks?
Ans. All the backlinks created for your website on another website called backlinks. You’re taking links from high authority sites  in do follow high authority sites like .org, .edu and links from high authority sites. And some other sites squidoo, tumblr, digg, disque etc.

Q.5. What do you mean by outbound links?
Ans. Links to other website or webpage from our website.

Q.6. What is Keyword Density?
Ans. Keyword density let you know how many time you have used the particular keyword or keyword phrase in web page.

Q.7. What is Anchor Text?
Ans. Anchor text is the clickable text in a hyperlink . For example <a href=" http://kaushikitsolutions.blogspot.in"> Seo Company In Faridabad</a>.

Q.8. What do you mean by organic results?
Ans. Particular web page which comes in search engine result page and not through any off page optimization is known as organic results.

Q.9. What is Googlebot?
Ans. Googlebot is Google’s own software. Googlebot is free index, crawl & caching of webpage & update its collected data and detail time to time.

Q.10. What are the limitations of title and description tags in Ask.com, Google, Yahoo, Bing ?
Ans. Every search engine has its own algorithm and word limitation meta tag limitation for different search engines are as follows:
Ask.com: Title length 70 character & description length 312 characters.
Google.com: Title length  50- 60 character & description length 150-160 characters.
Yahoo.com: Title length  60-72 character & description length 155-165 characters.
Bing.com: Title length  65 character & description length 155 characters.

Q.11. How will you increase the PageRank of a page?
Ans. It’s build high quality link from relevant web pages try to take link from high pr website to increase the PR of your website or webpage and you use always quality content and so defiantly increase PR of webpage.


Q.12. How will you treat Web standards while optimizing a website?
Ans. I personally use for web standards from the (W3C) whenever optimize any website, which help me to get more points from search engine(Google) to improvise webpage rank.

Q.13. What is 301 redirect?
Ans. It’s use to permanent redirect users from old page webpage to new page webpage.

Q.14. What is Cloaking?
Ans.  It’s procedure of using some deceptive techniques that allows user with a different version of the website than that presented to the search engines.

Q.15. What is robots.txt file?
Ans. It’s a text file which allow search engines to which page, directory, domain have to index or not search engine.